In continuation of our Life at Sodales series, we dive into the marketing department. In this blog post, we chatted with one of our Marketing Coordinators to learn more about what it’s like working as a marketing professional at a rapid-growth technology company.
What is the role of a marketing coordinator?
As a marketing coordinator, your role is to support the marketing team in planning and executing campaigns that help reach sales and revenue targets. At Sodales, this role involves developing and coordinating marketing campaigns that showcase the benefits of our all-in-one enterprise health, safety, and employee relations software to potential customers. In this role, it is also very important to stay updated on industry trends and regulations so that you can translate technical information into easy-to-understand messaging that resonates with our target audience.
Overall, the role requires a deep understanding of the specific challenges and needs of the health and safety and labour relations industries, and the ability to develop effective communication strategies that address them. You’ll have a ton of responsibility from day one. The job requires someone who can adapt easily and quickly. It may be tough at first, but it pays off in the end.
What does a typical day look like for a marketing coordinator?
A typical day in the life of a marketing coordinator is dynamic and requires a lot of multitasking and attention to detail. From collaborating with the executive team to develop content strategies, creating content for social media or email newsletters, managing the company’s website, and coordinating with the sales team to ensure that marketing efforts are aligned with their goals, one must be agile. A day might start with a stand-up meeting to review the previous week’s activities and to discuss the plan for the day ahead, but then end up allocating time to researching industry trends and regulations to incorporate into new content.
What’s the best part of being a marketing coordinator?
The best part of being a marketing coordinator is that it’s a very creative role. Being a B2B tech marketer allows you to work at the intersection of business and technology. As it is a dynamic role, it requires a deep understanding of the unique challenges and needs of the industry, and the ability to translate technical information into compelling marketing messages. The role offers a lot of variety, with opportunities to work on a wide range of projects and collaborate with teams from different areas of the business. You also get the opportunity to come up with new ideas for content and brainstorm ways to reach our target audience while working with different departments, which means you’re constantly learning new things and developing new skills. Plus, it’s always rewarding to see the impact of your marketing efforts on the company’s bottom line. Overall, being a marketing coordinator is a challenging and exciting role that offers opportunities for growth and development, both personally and professionally.
Advice to those seeking a job in marketing
If you’re looking to stand out from the crowd, there are three things you should master going into the role:
- Knowing your audience: You need to know who your target customer is and what their needs are before you can create compelling content that resonates with them. This is especially important when you’re writing blog posts or creating social media content. If you do not understand who your customers are, how can you write about them? Be sure to take the time to get to truly understand your company’s value proposition.
- Flexibility: Working in marketing means adapting quickly to change. As a junior employee, you need to take initiative and be ready to pivot when necessary – but also be open to learning from your colleagues.
- Listen to listen and not just respond: Having an open mind is crucial when working with people outside of the marketing team on projects. You may not always agree, but if you listen carefully and ask questions, you’ll learn a lot about how other departments operate and what their priorities are. This will help you work better together in the future.
Our passion at Sodales is helping highly regulated industries improve their safety, communication, and collaboration by providing an all-in-one integrated software solution for health, safety and employee relations. Do you share our vision for breaking down barriers and proactively approaching health, safety, and employee relations? If so, we invite you to explore our careers page to learn more about our company culture and any open opportunities to join our team. As a rapidly expanding company, we are constantly seeking out talented individuals like yourself to become a part of our team.
